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About us

Years of experience in serving your organization's needs

Anamax Group is a Canadian consulting and management training firm dedicated to empowering businesses across diverse industries. With a proven track record and a team of experienced professionals, we offer comprehensive solutions that drive success and foster innovation. 

We understand Canadian businesses' unique challenges, and our solutions are specifically tailored to the Canadian market. Whether you are a small startup or a large enterprise, we are committed to providing the expertise and support you need to thrive in today's dynamic business environment.


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Our expertise 


  • Management: Enhance your organizational effectiveness with our tailored management consulting services, covering strategy, operations, and performance optimization.
  • Business & Management Models: Design and implement effective business models that align with your goals and maximize value creation.
  • Governance: Establish robust governance frameworks that ensure transparency, accountability, and sustainable growth.
  • Human Capital: Unlock the full potential of your workforce through talent management, leadership development, and employee engagement strategies.
  • Digital Transformation: Navigate the digital landscape with confidence, leveraging technology to streamline processes, improve customer experiences, and gain a competitive edge.
  • Knowledge Management: Capture, share, and leverage knowledge assets to foster a culture of continuous learning and innovation.


 

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Our Experts

Youssef Youssef, PhD, MSC, CPM

CEO and Senior Management Consultant

Dr. Youssef Youssef is a professor, consultant, and keynote speaker with expertise in strategy, business and management models, customer excellence, digital transformation, governance, and knowledge management. As President, Youssef has led growth strategies that promote equity, diversity, and inclusion, notably by leading the revival of the Chartered Institute of Marketing Management of Ontario (CIMMO) in 2016. He is also the co-founder and vice chair of the Federation of Canadian Brazilian Businesses, demonstrating his commitment to building bridges across cultures. With a Ph.D. in knowledge management and over three decades of executive experience, Dr. Youssef integrates academic insights with practical application. Since 2012, he has served as a marketing professor at Humber Polytechnic's Longo Faculty of Business.

Paul Griffin, PhD, MBA, CPA, CMA, CGA, FCSI, FLMI

Senior Management Consultant

Dr. Paul Griffin has long-standing experience with nonprofit governance he is a member of the Insurance Institute of Canada's Ethics Advisory Board and also as Chair of the Education Committee and Board of Directors for the Canadian Institute of Financial Planners (CIFPs). He also serves as Chair of the Board of Regents of the Retirement Planning Institute, and Past Chair of the Chartered Institute of Marketing Management of Ontario. Although now the Senior Dean of the Faculty of Applied Science and Technology at Humber Polytechnic, in his previous role as a Professor, Paul taught finance, risk management (insurance), accounting, marketing, and securities. Prior to joining Humber, he was a National Director at ING Canada (now Intact Insurance). In addition, Paul continues to write for practitioner-targeted publications.

Lyndsay Hillier, MBA, CHRL, ACC

Senior Management Consultant

Lyndsay is a certified professional coach that works with individuals and teams to help them achieve their full potential both personally and professionally. Lyndsay’s passion is to help others realize their full potential!

She holds over 20+ years of experience in HR from various industries holding progressive leadership roles. Lyndsay’s experience includes working for organizations that include – Harlequin Publishing, Deloitte, Yum! Brands International, Walmart and Mars Canada.

Lyndsay also has a passion for teaching where she teaches HR Management at Humber College and plays an active role in the development and execution of the HR programs.

Nedal Ismail, DBA (abd), MBA, MSc, FBEI

Senior Management Consultant

Nedal is a seasoned executive with 30+ years of experience in the diplomatic, public, and private sectors. He is a Professor at Humber Polytechnic and leads the Supply Chain Management and Management Studies degree programs. With a career spanning diverse roles: Trade Commissioner, promoting international business; General Manager, overseeing a billion-dollar project portfolio; and Chief International Operations Officer, leading public-private partnership projects. As a recognized excellence expert and Fellow of the Business Excellence Institute, he is a sought-after strategy consultant and subject matter expert for governments globally. Nedal is also an active community leader who serves on numerous boards and public policy research organizations.


Ali Salha, PhD, MSC, PMI

Senior Management Consultant

Dr. Ali Salha is a dynamic leader with 15+ years of expertise in management, development, and planning. His diverse experience spans the corporate, social impact, and academic sectors. With a strong background in project management and a holistic approach, Dr. Salha has successfully supported various organizations in achieving their goals. Although he does not specialize in digital technology policy, his deep understanding allows him to facilitate informed discussions among stakeholders.